Eating fish more often, leads you to success.

Salty Pontic shad – A Danube fish with a unique taste

Everything starts with a young lad and a Pontic shad to be cleaned by the book. After cleaning it inside and out, the Pontic shad is salted and put in a barrel. Salt not only gives it a special flavour, but it also makes it denser.

Here is where the young lad’s work ends and the housewife’s chore starts: when the lad gets hungry, she takes one shad from the barrel, cuts it in pieces and adds onions, vinegar and oil.

It has special flavour and, although it can be found in various places, there’s no shad like ours!

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Salty Pontic shad – A Danube fish with a unique taste
Salty Pontic shad – A Danube fish with a unique taste
Everything starts with a young lad and a Pontic shad to be cleaned by the book. After cleaning it inside and out, the Pontic shad is salted and put in a barrel.

The project of promoting and relaunching the fish consumption in Romania, it is funded by POP 2007-2013, with the support of the Romanian Government and European Union. This project is made by Doripesco during 2013-2015.

The purpose of this project is to promote the consumption of fish and highlights the importance of fish consumption. People can understand the importance of fish consumption for the body only by emphasizing its nutritional properties. Fish is an important food for a responsable feeding and for this reason it should not be missing from your shopping cart because of its important nutrients.

At the same time, we must report the decline of fish consumption in Romania, compared to rest of the European Union (annual consumption of fish in Romania is of 4,5 kg/person/year, of 10 times lower than the European Union. The largest consumers of fish and fish products are Portugal and Spain, which consume 48 / 45 kg/person/year).

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